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TheScore is One of the First

TheScore is a sports network based out of Canada, and they recently announced that they are using a combination of CyberArts technology and the advertising capabilities of Advertising Gaming Netowrk (AGN) to launch a new ad-gaming site. Now that the technology in the online casino industry is expanding, the Sports Network is will offer ad-supported gaming experiences through the online casino poker site.

The network is certain that this new site will be just as popular as the company’s former online casino poker sites primarily because of the innovative new software from CyberArts and the fact that the site is ad-supported. TheScore is a sports network based in Toronto, and the company expects similar demographics both watching the channel and visiting the online casino poker site.

The company’s Director of Program Development, Brendan Fyfe, really feels that this new site has the potential to draw huge amounts of online casino poker gamblers. Also, with the unique partnerships, TheScore is primed and ready to really appeal to its ideal demographic with targeted Web campaigns, including banners, targeted audio and visual content, and contextual advertising.

Fyfe goes on to note about the online casino poker industry, “there is a lot of good content out there that can be shaped and formed for the packages that we are able to deliver, so once we get into the Fall and Winter months that’s really when the rubber is going to hit the road.”