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Targeted Gambling for Women

Well, now I’ve heard it all. The AnnSummersBingo.com site offers everything a woman could want in one website: lingerie, sex toys, oils, lotions, and online casinos gambling. Yes, that’s right, now in addition to the risqué products available on the Web site, players have access to a quickly growing online casino that specifically offers a wide range of internet Bingo games.

The gambling section of the Web site was launched just last week, and is still under development according to the site. But already retailer Ann Summers is beginning to invest money and effort into marketing the site to women. Though the online casino Bingo site offers more than internet bingo, such as an internet sports table, slots and other games, Bingo is the focus. The online casino and bingo software is provided by Parlay Entertainment, and is reliable and varied. Also, Summers’ site is already registered with the International Bingo Network, home to some of the largest online casino bingo sites in the world.

Though the site does not yet have a large player base, Summers is anticipating that the monthly prizes totaling GBP 100,000, aggressive marketing campaign, and a distinctly feminine user interface will build a base of players quickly. The site already has a large customer base for the other non- online casino products, so cross-marketing and special offers can tap into that market.