A Successful Online Casinos Strategy Rebounding from the effects of the 2006 Unlawful Internet Gambling Enforcement Act (UIGEA), the online casinos gambling group 888.com has announced another white label partnership. Internet gambling sites were forced to restructure after the U.S. effectively banned the U.S. online casinos market – and for 888.com that restructure meant expanding into new markets via white label sites. Other online gambling sites used other tactics to stay afloat in this ever-changing market, but 888 has managed to successfully implement the white label strategy and has several sites in emerging online casino markets.
888.com is licensed and based out of Gibraltar and provides online casinos software to several popular internet gambling sites. The company previously announced a focus on the emerging white label market – which was met with speculation because of player concerns about dishonesty by not openly disclosing what company operates a site. But the white label industry has largely worked out those kinks with more prominent disclosures and such, and 888 has several lucrative white label online casinos in different niche markets.
888 operates a popular white label online casinos sites in Latin America (TowerToneos.com), one in the UK market (RileysPoker.com), and has expanded into the growing betting industry by way of a deal with Blue Square. 888 has not released all of the specifics concerning the latest of its white label deals, but has announced that the agreement is with Kamay Holdings Ltd. 888 did not disclose much in depth information on the planned online casino site with Kamay – but did allude that Kamay is well positioned in the industry and that the company has a team of online casinos industry veterans.
Other general information released indicates that the new site with Kamay will focus on the rapidly growing European online casinos industry, and that 888 will provide the internet gambling software for the site. |