Home	Tutorial	Online Casino Reviews	Best Online Casinos	Casino Software	Casino News

Online Casino Gambling ---Casino News

Tabloids Join the Online Casinos Industry

Great news for tabloid readers in Britain, now readers can log into their online newspaper accounts access a variety of online casino sportsbetting and poker services. Ladbrokes is one of the top internet betting and poker companies offering services in the UK, and now they have teamed up with two of the largest British tabloid newspapers. Both The Sun and The News of the World tabloids have chosen to start a presence in the online casinos industry and Ladbrokes was the lucky company that will benefit from the affiliation with these two newspapers and their existing subscriber base.

The Head of Commercial Development for The News of the World’s parent company News Group Newspapers, Amy Copeland, commented on the reason the tabloid chose to go with Ladbrokes specifically considering the online casino market is saturated with reputable companies. She comments, “Ladbrokes is an ideal partner as, like us, they are a world-leader in their field and share our red banner. This new partnership means all our customers can access a suite of betting and gaming services using the same account, which is better for the customer and enables us to cross-promote our products more effectively.”

The essence of the partnership lies in the co-branding that will be possible between the tabloids and Ladbrokes. The Sun and The News of the World papers will inherently have the credibility associated with Ladbrokes’ online casino betting and poker services. Conversely, Ladbrokes benefits from the co-branding of betting and internet gambling because of the established base of players already registered with the tabloid’s Web sites. By using the co-branded approach to marketing, the companies are able to market to a more diverse group of possible online casino bettors and all previously registered subscribers to the two tabloids can use their existing accounts to access the new services.