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Sketchy Practices in the White Label Industry

The online casino industry is dangerous enough for the internet gamblers as it is, but now some payers have even more to worry about with the crop of White Label sites popping up. Just recently, the issue of using White Label sites came to the forefront of online casinos discussions boards as players questioned the ethics of many of the currently operating White Label sites. Specifically, PlayShare came under fire on the discussion boards as the company appears to have encouraged largely unsupervised White Label sites to operate with the Microgaming name as assurance, offer bonuses to players, and support questionable advertising links.

The White Label industry is fairly new in the online casinos industry, but even with the recent criticism, it doesn’t look like it’s going anywhere anytime soon. White Label online casinos are used to target niche markets where the main internet gambling site may not have access. Basically though, the White Label sites are able to use top-of-the-line internet gambling software (like Microgaming technology) without the same screening process as other sites. This is where PlayShare comes into play. PlayShare is an online casinos company that is licensed to use the Microgaming platform and suite of games. By then advertising to sites interested using the Microgaming name without the same associated costs, PlayShare offers White Label services.

The big issue though comes in when online casino players are kept in the dark about the gaming site. Because of the recent backlash from players concerned with non-payment from the online casinos, PlayShare has actually begun to alter the White Label process. Players are concerned about making the White Labels transparent, so that players don’t feel tricked into gambling on sites and through companies they may not want to support.