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PKR Partners with Playtech

The newest partnership with PKR is in line with Playtech’s goals to add to the Playtech network and offer unique services to licensees. Playtech is one of the leading online casino software developers in the industry so it was a perfect choice for PKR as the 3D poker operator expands its player services. PKR anticipates that the new online casinos poker software will boost company revenue while seamlessly integrating into PKR’s current product offerings. And as for Playtech, the company has previously expressed an interest in opening up product and services to different sectors of the market, so the new software is the perfect opportunity to this “open up a whole new demographic for Playtech,” says CEO at Playtech, Mor Weizer.

The CEO at PKR, Malcolm Graham, expressed that the company chose to partner with Playtech because PKR believes that the Playtech tem will help PKR “develop an online casino which reflects PKR's core values of unrivalled customer experience and deep technical skills." Through the partnership Playtech will develop PKR branded online casinos software that effectively integrates with the current 3-D poker software.

Weizer also felt that the partnership is mutually beneficial. Playtech plans to expand within the online casino industry, so every new partnership furthers the company’s strategy to quickly dominate the industry – and it certainly doesn’t hurt that the PKR boasts a concurrent player base of 7,000. Weizer comments, "PKR.com is a highly respected operator in the online poker market with a unique offering to both the 3D and gaming console markets. As such this opens up a whole new demographic for Playtech which will now be able to enjoy our market leading casino gaming platform married seamlessly with the high quality 3D poker experience that PKR.com's customers have come to expect."