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Betting Group Joins Forces with Football Club

Jaxx Limited has announced plans to begin expanding its holdings in the UK online casino and betting market. The Jaxx brand is established in Germany, and just last year opened up operations in London as well. The UK branch of the German company has yet to really begin offering online casinos or betting services for players, but that will all change with the company’s newly announced partnership with Newcastle United, a British Football Club.

The online casino and betting industries have expanded all across the UK, so cross marketing is key for established companies that are looking for an “in” in already established markets like the UK. Jaxx and Newcastle have announced the partnership will span two years and include a co-branded betting site. Additionally, Jaxx announced plans to specifically expand into the online casino industry in the coming years.

Not all markets will allow Jaxx to operate online casinos without additional licensing, but the company plans to expand into markets where the companies reputation and Bookmakers License will open a few doors. Jaxx is an established name in the German market and in fact hosts one of the largest gambling networks in Germany.

The Managing Director at Jaxx UK Limited, Mark Irvine, notes that the partnership is a step toward successfully launching the UK branch of Jaxx Ltd. in the online casinos betting industry. He comments, “The launch of the Jaxx brand in the UK is all set for the beginning of September, which ties in perfectly with the new Premiership season.”