Home	Tutorial	Online Casino Reviews	Best Online Casinos	Casino Software	Casino News

Online Casino Gambling ---Casino News

Focus On Asian Pacific and European Markets

Neteller has reported that the company is stabilizing after a costly run-in with the U.S. Department of Justice earlier this year. The online casino e-wallet’s six month results show promising growth in the Asian Pacific and European markets. Once Neteller withdrew from the online casinos transaction processing market in the U.S. the company restructured, cut costs, and has now begun to implement a globalization program that will boosts Neteller’s market share in areas outside of North America – specifically Neteller plans to focus on the promising Asian Pacific, and the rapid online casino growth in Europe. The company has a long-standing reputation for quality services in the e-gaming sector and as the troubles with the U.S. fade, the company plans to restore that image and solidify its position in the global e-gaming industry.

Earlier this year Neteller, once the company was hit with the U.S. lawsuit, took a proactive look at gambling laws in other regions and withdrew from multiple markets. Sepcifically, the online casino e-wallet withdrew from the Turkish market, Canada, and Israel in addition to the U.S. The exit from these markets did affect the company’s financial stability, but the CEO and President at Neteller, Ron Martin, summed it up best. He notes, "The resolution of our US situation announced in July 2007 allows us to start implementing our strategy to develop further innovative payment solutions for our customers and merchants within our selected markets.”

Neteller has handled the fallout from the U.S. litigation well, and has restructured the company quickly and effectively so that it expects to generate revenue from operations quickly. Once the financial stability provided by the U.S. market was gone, Neteller scaled back the number of company employees around the world, cut other costs, and has focused intensely on the two markets that will ensure a quick return as the preeminent payment processing solutions provider: Europe and the Asian Pacific.

And if the quarter one and two results are any indication, the concentration on the two markets is showing success. Neteller reported a 29 percent increase in active customers – this is significant considering the litigation and negative media coverage the company experienced during this same time.