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Software Provider Prepares for Market Domination

Recent communications from Playtech indicate that the online casino software developer plans to dominate the European market in the coming months. And as an executive from Playtech, Vice Chairman Avigur Zmora, elaborated on the company’s new focus, dominate is a mild term to explain that company’s future plans. Playtech already boasts a significant share of the online casino market, but it plans to boost that share of the market and expand its services so that gambling companies have only one choice to “go to shop for software,” comments Zmora.

Playtech is an online casino software games developer and turnkey provider. And in the past year the company has really focused on expanding the company’s unique services and licensees. In the internet gambling industry, winning coveted gaming licensing rights can make a huge difference in a company’s success. Though Playtech has stiff competition in the industry from Micorgaming and CryptoLogic, smaller companies like Boss Media and Net Entertainment just might fall prey to Playtech’s new domination strategy.

Zmora also elaborated on why Playtech anticipates buying up rival online casino gambling related companies in the near future. The global stock market plays a key role, he comments, "What is happening at the moment in the markets is working in our favor... People see their shares slumping whether it's related to their business or not." Then add to that the “relatively small.. market value” and “unusually cash rich” position of Playtech’s European competitors and Zmora doubts “there will be a financial problem.”

The online casinos industry has many sectors, and a the sportsbooking sector has seen significant growth recently. As such, Zmora also commented that Playtech plans to add sportsbook products and services. He elaborates, "We want to have a sportbook offer to give the whole suite of services to our licensees."