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The Development of AI Technology

The newest technology that is changing online casino gambling in Sweden is was developed through ICU in a joint venture with the Swedish government’s site, Svenska Spel. Data mining technology and artificial intelligence technological advancements together have created the Spelkoll software that identifies problem gamblers. But beyond just identifying the obvious online casinos addicts, the software has a wide set of parameters that tracks and reports gambling behaviors that point to the beginning stages of gambling addiction.

The cornerstone of this Spelkoll’s marketability and success within the online casinos gambling industry is that the program functions without adding extensive manpower – which means less human error and zero amounts of human assumption in identifying the problem gamblers. Genetic Programming and Artificial intelligence combined with data mining mean that each player who signs up for the Spelkoll service is constantly monitored. The computer program is designed to look for patterns within the player’s betting habits – and some of the betting patterns the program discerns use so much cross referenced data that the patterns would be nearly unrecognizable without the aid of technology.

The CEO at ICU intelligence, Andreas Holmström, comments on the software, "Spelkoll is a new and innovative tool that shows one of many different solutions our technology can provide." Further, the data mining technology’s Artificial Intelligence is so advanced that the program even learns from mistakes and corrects itself. Meaning that without further human interaction, the software evolves to correct itself and modify behavior pattern identification as needed. The key is that the software can adapt as the online casinos industry continues to evolve and betting patterns inherently shift.

The user interface side of the software is just was advanced and helpful for the players. The data is used to categorize all players into one of three categories, green, orange, and red. Orange indicates that online casinos players are at the beginning stages of an addiction, and as such the company, Svenska Spel, no longer sends the player advertisements and promotions. Then, once players cross into the red, the players are automatically sent a message offering to voluntarily exclude themselves from accessing the online casino for a given period of time.

The combination of increasingly accurate habit identifying technology, and self-exclusion programs, the internet gamblers have more choices than ever before to protect themselves from addiction.