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Competitors Collaborate Through Ethoca

As the online casino industry, and all internet based transactions for that matter, expands the need to stay ahead of fraudsters and hackers becomes more important for businesses. For that reason, Ethoca Ltd provides anti-fraud services to numerous companies involved in online transactions – not just the online casinos though this is a large portion of the company’s client base. Internet gambling sites, even those in direct competition are now pooling their customer data through Ethoca as a way to increase the protection to their players and improve their defense against fraudulent activities.

The sophistication of potential fraudsters means that companies can no longer effectively protect themselves from fraud without the information pooled from others in the industry as well. And though some online casino players may worry that their information will be abused if the internet gambling companies supply third parties with customer information, they are in fact more secure with the Ethoca service. Each online casinos company using Ethoca supplies the necessary information to Ethoca which then compiles the data and uses patterns and fraud information to protect all of the Ethoca registered companies.

Andre Edelbrock, CEO at Ethoca, commented on the increased player and company security through Ethoca’s fraud management services, "Ethoca enables them to do that by sharing their fraud experience for mutual gain in a manner that safeguards their proprietary customer data at all times, but respects and protects player privacy."

More and more business are teaming together to fight criminal and fraudulent activities through the internet because it is the only effective way that online casinos and other internet business can stay ahead in the industry and come out above the criminals.